R&R play the Dosh card

M+AD! Daily: AUCKLAND, Thursday: Parnell agency Rainger & Rolfe, with Film Construction, has launched a campaign to celebrate the successful introduction of the Dosh Visa card.

Dosh co-founder James McEniery says there is a lot more to come under the Dosh banner but for now, payments and the Dosh Visa card is what the market is asking for.

“It means finally New Zealanders have access to a physical card connected to an instant, real-time payments network,” he said.

“When Dosh launched late year, it was the first truly mobile wallet. Now we can offer instant payments at any merchants with a Visa-enabled terminal.

“You have to remember, the Dosh Card is a debit card linked to a Dosh account on your smart phone which enables in store and online purchases where Visa is accepted. This is the first time money can be sent and received instantly, 24/7 and then be immediately available to spend from a card.

“Key channels include VOD, OOH, radio, digital, TV and social.”

“The Dosh card campaign is yet another brilliant team effort and I can’t say thank you enough to our partners. R&R developed all of the creative elements, Tilt brought us insight and efficiency around our media buy and Vincent, the PR.”

R&R ECD Kelly Putter said: “This campaign was all about putting the Dosh card on the map with likeability, wit and great scripts.

“Right from the start we wanted the consumer to see how this could be so much more than just a smarter way to make payments.

“Credit must also go to Film Construction who took our work to the next level with great casting and extraordinary direction. Just look at the timing, the suspense and how they treated the audio, not to mention a few vfx to create the extra magic.”

Tilt Media’s Toni Knowles said: “Media planning was fairly simple – identifying channels with high density of our target audience, in trusted environments, with engaging ad formats and the ability to build effective frequency levels.

“As a result the key channels included VOD, OOH, radio, digital and social.”

CREDITS

Dosh: James McEniery, Shane Marsh, Rebecca Jones, Jared Lingard, Andy Mitchell
R&R: Ant Rainger, Kelly Putter, Aaron Jacobsen, Erika Harsant, Teresa Harris
Tilt Media: John Schofield, Toni Knowles
Film Construction: Perry Bradley, Belinda Bradley, Harriet Maire (Director), Ivan Barge (Producer), Gary Sims (edit), James Hutchinson (online)
Radiate: David Liversidge (sound, grade)
Vincent PR: Vincent Heeringa

Also see StopPress: R&R Launches Dosh Visa Card Campaign (Oct 21, 2022)

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